What is Reputation Marketing & How Can I Get a 5 Star Online Reputation?
Would you buy a product or service if they had bad reviews? Probably not. You don’t want to receive the same experience as they had. You want a great experience, so you are going to look for a business with a lot of consistent positive reviews. With everyone going online for recommendations, reputation is everything. Creating a 5 Star Online Reputation can be the difference between your phone ringing and not.
Reputation Management vs. Reputation Marketing?
Reputation Management does not get your phone ringing. Management is a defensive position. If you need to manage your reputation, then it must mean something is wrong and there are negative reviews about you online. Marketing, on the other hand, is a very offensive posture. The online marketing game has changed.
The 4 Big Game Changers Every Business Needs to Know!
Game Changer #1:
When you search for any type of company in any city in the world, one of the first things you see is a business’ reputation! Right there in front of you!
Would you want to go to a dentist with a score of 50%? If you did not know about this score and was looking for directions to your dentist, how would you feel? You now see what a bad reputation they have with 10 customer reviews and a poor score of 50%. Are you going to second guess your decision to go to this dentist? What about Your customers? Are bad reviews making them second guess working with you?
Game Changer #2:
Customer reviews are a Major factor in almost every type of Online Marketing. Bad reviews show up in Google Maps, your Google Plus business page and they even will show up on your Google Pay-Per-Click.
Your customer reviews show up in website rankings, organic rankings, and directory listings such as Yelp, City Search, Yahoo and Yellow Pages! Everywhere you turn online, reviews follow you around!
Game Changer #3:
Search Engine Optimization (SEO), Social Media, Pay-Per-Click (PPC) Advertising, Local Marketing DOES NOT WORK ANYMORE!
If you have bad reviews! You can spend a lot of time and money getting your website ranked
number one in the search results, or pay for potential customers to click on your advertisements, but if you have bad reviews or no reviews at all, people will skip right over your listing.
Online Marketing has now flipped! Before you can start on SEO or PPC campaigns, you need to create a 5 Star reputation first!
Game Changer #4:
With a 5 Star Online Reputation, positive reviews send you prequalified, presold customers, because buyers trust reviews as much as personal recommendations. Reviews can be incredibly bad for you if they are bad, but they can also be incredibly good for you if they are good!
Would you rather have create a marketing plan where people don’t know you, don’t like you and are always worried if your price is too high? Or would you rather have a marketing plan, where people know you, like you, trust you and be referred to you? Of course you want to create a referral plan. Now with online marketing, you can create a
referral plan because customers trust opinions online!
As you can see from the Nielsen’ survey, people trust online reviews more than they do editorial newspaper content of advertisements!
Why Reputation is Vital to a Business?
Consumers look up an average of 10 reviews before making a decision. So without at least 10 5Star reviews, your business is not credible! If potential customers only trust 10 reviews then this is the difference between your phone ringing and your competition’s phone ringing.
How to Create a Reputation Marketing Strategy
If you want to dominate your market, than it’s all about Reputation Marketing. Positioning your company as the market leader in front of thousands of buyers is simple with a 5 Star Reputation! In order to start your reputation marketing strategy you need to first understand your reputation. Do you know what your reputation online is? Do you know what people are saying? We are not only building a 5 Star Reputation, but we help leverage and market it! Through our online Reputation Report, you can find out what people are saying about you online in seconds. Simply enter your phone number and our system searches the net for reviews about your business. Visit Fix Bad Online Reviews to check out your reputation score.
Four Types of Reputation:
– People are staying away from your business and you could be losing customers.
– Just as bad as a bad reputation, your listings are getting skipped over and your phone is not ringing.
– You have a good score, but don’t have the necessary 10 reviews that customers look for!
5 Star Reputation
– Your phone is ringing and you are the goto business in your market!
Reputation Marketing Strategy
We want to help you create a reputation marketing culture within your business. It is not just enough to fix things, but we want to be proactive to make sure everyone in your business is on the same page. Everyone needs to be motivated by one thing, doing a great job for your customers.
Four Step Reputation Marketing Strategy:
1. Develop Your 5 Star Reputation
2. Market Your 5 Star Reputation
3. Manage Your 5 Star Reputation
4. Create a Reputation Marketing Culture
Develop Your 5 Star Reputation
There are a number of ways to develop your 5 Star Reputation. We have found that one of the best ways is with professionally designed review postcards. We design these for our clients, who send them out to their customers and the customers love to give 5 star reviews. We also put together business or appointment reminder cards to give to customers and show them where they can leave reviews. Another strategy is using specially designed email templates that will motivate your customers to not only read but to take action.
Our biggest insider strategy we use is to create a private review page for our customers. This allows us and our customers to know about reviews before they are posted online and the damage is done. All of your marketing materials funnel your customers to our private review page, where we receive them and post only the good ones online. Any reviews that are not good get sent to you in a private email making sure you can address them before they get posted online!
Why can’t you collect them and post them yourself? The directory sites record IP addresses and will delete reviews if they are posted by the same IP number. Our system collects them and posts them throughout the different directory locations under different IP addresses.
Market Your 5 Star Reputation
Now that you have 5 Star Reputation, you need to market it to potential customers and clients. There are a number of
strategies we take to market your new 5 Star Reputation. One of the best ways to market reviews is with video reviews. Capturing video reviews from your customers are a really powerful way to increase your trust and covert into leads easily. Adding your 5 Star reviews to your website is a great way to increase your social proof. People surfing the web are now bypassing most of your website and just looking for testimonials. Finding them on your website helps to increases your authority. Posting your 5 star reviews on your social media platforms helps spread the word about your business. Having a 5 Star Reputation can be very powerful when people search for your type of business, such as Dallas Dentists. If your business is in the top listings, potential customers will skip over anyone without a 5 Star Reputation and reviews. As you can see, the marketing possibilities are really endless when you have a 5 Star Reputation. More people want to buy from you because you have delivered the social proof and authority customers are searching for.
Manage Your 5 Star Reputation
Managing your 5 Star Reputation is a continuous process. Many people believe using Google Alerts is good enough to monitor any news about their business, but if people are not using your name in their review on your listing than it will not show up in the alert. Our private review system monitors all the important sites your businesses is listed on and know every single day who is posting on them. We alert you when reviews are posted so you can follow up with them as soon as possible. Every two weeks we publish a report for our clients to see how their reputation is increasing online. In your personal report, we show you both the good and bad reviews that have come in. Sharing this report with your staff can help them know how they are doing and where improvements need to come. Our system also posts reviews based on the locations of your business. Every business location has a separate and individual business listing. We monitor each location and let you know if one location is getting poor reviews.
Having our Private Review system setup for you means that only the 5 Star reviews are being posted online and this helps mitigate the negative effects of bad ones.
Reputation is everything!
Don’t let reviews hold your business hostage. If you are ready to take your business reviews into your own hands, please call us and get started creating a 5 Star Online Reputation!